Gucci-Adidas umbrella flops.

Gucci and Adidas collaborated on making a premium umbrella for China worth 11,100 yuan (1,28,643 INR)

But the Giants faced backlash after the ‘Waterproof’ Umbrella started leaking.

"This item is not waterproof and is meant for sun protection or decorative use," says Gucci on their website.

Social media attacked the brands with memes and comments.

China’s social media platform ‘Weibo’ had many buyers complaining.

China with its growing middle class remains a market few international firms can afford to alienate.