Gucci-Adidas umbrella flops.

Gucci and Adidas collaborated on making a premium umbrella for China worth 11,100 yuan (1,28,643 INR)

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But the Giants faced backlash after the ‘Waterproof’ Umbrella started leaking.

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"This item is not waterproof and is meant for sun protection or decorative use," says Gucci on their website.

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Social media attacked the brands with memes and comments.

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China’s social media platform ‘Weibo’ had many buyers complaining.

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China with its growing middle class remains a market few international firms can afford to alienate.

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